Isabelle Morrissey

VISUAL COMMUNICATIONS & GRAPHIC DESIGN

Hello, I’m Isabelle

I help brands show up like they mean it.

Creative communications and graphic design professional based in Canberra, ACT. I translate complex ideas into clear, compelling visuals, from packaging systems and brand identities to motion graphics and digital campaigns.

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ABOUT ME

Design that bridges
craft and communication

I’m a Canberra-based graphic design and visual communications professional with a Bachelor of Communication & Media from the University of Canberra. I specialise in making complex information look effortless, whether that’s a product label that communicates compliance clearly, a brand identity built from scratch, or a motion graphic that stops a scroll.

I care deeply about the thinking behind the work. Not just how it looks, but how it lands.

01 – PACKAGING & LABEL DESIGN

Commodities Range &
Packaging System

The Commodities Range had a strong foundation, but as the wider Emrald Labs product family evolved to a new design system, it needed to come with it. I refined the label layout to resolve a spacing issue at the top of the design and introduced the brand’s new coloured base band, bringing the Commodities line into visual alignment with the broader product range.

BRAND

Elite Supplements

YEAR

2025

SCOPE

Concept to Production

*Left: Previous Design | Right: New Design*

The existing Commodities Range label communicated well, but had two key issues: a noticeable gap between the product name and the top of the label, and a visual disconnect from the wider brand product range, which was moving to a new design system featuring a coloured band at the base of the label.

Rather than treat the Commodities Range in isolation, I used this as an opportunity to bring it into alignment with the direction the broader brand was heading. I introduced the coloured base band, adjusted the vertical spacing to close the gap at the top of the label, and refined the overall layout so the range felt cohesive alongside Emrald Labs’ other products.

A cleaner, more considered label system that sits confidently within the full brand family. The redesign resolved the spacing issue, introduced a consistent visual device across the range, and brought the Commodities line in step with the wider product suite, reducing fragmentation across the shelf presence